All That Matters Digital LTD
Privacy Policy
Effective date: 26 February 2026
Version Control: Version 2
Version 1 : 20 August 2025
Version 2: 26 February 2026
About All That Matters
‘All That Matters’ means All That Matters Digital Ltd, a company registered in the United Kingdom (company registration number 15995056), with a registered address of Suite 5 The Cloisters 12 George Road, Edgbaston, Birmingham, B15 1NP.
At a glance – the quick summary version
At All That Matters, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it and the choices you have. By using the All That Matters mobile application (‘App’) and website, you agree to this Privacy Policy. In summary, your memories are yours. We keep them safe and private. You choose what to share and who to share it with.
About this Policy
This Privacy Policy sets out how we process the personal information that we collect from you when you use the App, website and services governed by this Privacy Policy (our "Services"). All That Matters is the data controller. The data controller is the entity determining the purposes and means of the processing of the personal information processed about you.
1. Information we collect
1.1 Account information: When you create an account, we collect your name, email address and password.
1.2 Content you create: This includes stories, messages and any other information you choose to add.
1.3 Family details: Information you choose to share about loved ones, such as names, dates of birth or relationships.
1.4 Device and usage data: We collect basic information about how you use the App, including log-ins, device type, crash reports and App interactions. This helps us to improve the App.
1.5 Payment information: When you subscribe, we process payments through secure third-party providers. We do not store your card details.
2. How we use your information
2.1 We will only use your personal data when legally permitted including:
Where we need to perform against the terms of use you agree to when you sign up to the App (‘Terms of Use’), to enable your use of the App.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
Where we have your consent to use your personal data. You will be required to confirm you have read and understood the processing to which you are consenting before being able to use the App.
We may use your information for the purposes and activities described in the table below.
We may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your personal data. Please contact us if you require additional information. The legal grounds for processing your data are set out in the table below.
Privacy Policy
Effective date: 26 February 2026
Version Control: Version 2
Version 1 : 20 August 2025
Version 2: 26 February 2026
About All That Matters
‘All That Matters’ means All That Matters Digital Ltd, a company registered in the United Kingdom (company registration number 15995056), with a registered address of Suite 5 The Cloisters 12 George Road, Edgbaston, Birmingham, B15 1NP.
At a glance – the quick summary version
At All That Matters, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it and the choices you have. By using the All That Matters mobile application (‘App’) and website, you agree to this Privacy Policy. In summary, your memories are yours. We keep them safe and private. You choose what to share and who to share it with.
About this Policy
This Privacy Policy sets out how we process the personal information that we collect from you when you use the App, website and services governed by this Privacy Policy (our "Services"). All That Matters is the data controller. The data controller is the entity determining the purposes and means of the processing of the personal information processed about you.
1. Information we collect
1.1 Account information: When you create an account, we collect your name, email address and password.
1.2 Content you create: This includes stories, messages and any other information you choose to add.
1.3 Family details: Information you choose to share about loved ones, such as names, dates of birth or relationships.
1.4 Device and usage data: We collect basic information about how you use the App, including log-ins, device type, crash reports and App interactions. This helps us to improve the App.
1.5 Payment information: When you subscribe, we process payments through secure third-party providers. We do not store your card details.
2. How we use your information
2.1 We will only use your personal data when legally permitted including:
Where we need to perform against the terms of use you agree to when you sign up to the App (‘Terms of Use’), to enable your use of the App.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
Where we have your consent to use your personal data. You will be required to confirm you have read and understood the processing to which you are consenting before being able to use the App.
We may use your information for the purposes and activities described in the table below.
We may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your personal data. Please contact us if you require additional information. The legal grounds for processing your data are set out in the table below.
Data category
Purpose / use
Lawful basis
Retention period
Identity Data (e.g. name, username)
To create and administer your account
Terms of Use (Art. 6(1)(b) UK/EU GDPR)
Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles.
Email Address
To manage your account, provide service-related communications and respond to enquiries
Terms of Use (account management) and Legitimate Interests (customer support)
Retained for the duration of your account and deleted within 30 days of account closure. If used for marketing (with consent), retained until you withdraw consent and for up to 6 years thereafter to maintain evidence of consent.
Journal Entries and Associated Metadata (timestamps, tags)
To provide core App functionality including timelines, Legacy Buddy and PDF exports
Terms of Use you agree to when you sign up to the All That Matters App
Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles. We do not analyse journal content for behavioural profiling or automated decision-making.
Temporary Export Files (PDFs)
To generate downloadable copies of your journal content at your request
Terms of Use
Generated on request and deleted within 24 hours of creation.
Usage Analytics Data (pseudonymised)
To understand how the App is used and improve functionality and performance
Legitimate Interests (service improvement and security), subject to data minimisation and pseudonymisation
Retained for up to 12 months in pseudonymised form.
Technical Logs (e.g. IP address, device data, error logs)
To ensure security, prevent misuse and troubleshoot technical issues
Legitimate Interests (security and fraud prevention)
Retained for up to 90 days.
Support Communications
To respond to enquiries and manage our relationship with you
Legitimate Interests (customer support and legal defense)
Retained for up to 2 years following resolution of your query.
3. Sharing your information
3.1 We only share your information in the following circumstances:
With your consent: For example, when you invite a Legacy Buddy or share content with family.
With service providers: Trusted partners who help deliver the App, including hosting, payment processing and analytics providers.
For legal reasons: When required by law or to protect the rights, safety, or security of our users.
4. Security
4.1 We take appropriate measures to protect your personal information from unauthorised access, use, or disclosure.
4.2 While no service can guarantee complete security, we are committed to safeguarding your information and continuously improving our systems.
5. Your rights
5.1 You have the right to access, correct, or delete your personal information at any time. You also have the right to object to the processing of your personal data and to withdraw your consent to processing. If you wish to exercise these rights, please contact us at support@allthatmatters.app.
6. Data retention
6.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Children’s privacy
7.1 The App is designed for parents and families, but accounts must be created by adults.
7.2 We do not knowingly collect personal information directly from children.
8. Changes to this Policy
8.1 We may update this Privacy Policy from time to time.
8.2 Significant changes will be communicated via the App or email and the latest version will always be available on our website. Your continued use of the App following any changes constitutes your acceptance of the new Privacy Policy.
9. Contact us
9.1 If you have any questions about this policy, please contact us: support@allthatmatters.app.
9.2 If you have any concerns about how your information is handled, please contact our Data Protection Officer: hello@allthatmatters.app. We hope that All That Matters will be able to resolve any concerns you may have. However, if you are still not satisfied, you may contact your local data protection authority.
| Data category | Purpose / use | Lawful basis | Retention period |
|---|---|---|---|
| Identity Data (e.g. name, username) | To create and administer your account | Terms of Use (Art. 6(1)(b) UK/EU GDPR) | Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles. |
| Email Address | To manage your account, provide service-related communications and respond to enquiries | Terms of Use (account management) and Legitimate Interests (customer support) | Retained for the duration of your account and deleted within 30 days of account closure. If used for marketing (with consent), retained until you withdraw consent and for up to 6 years thereafter to maintain evidence of consent. |
| Journal Entries and Associated Metadata (timestamps, tags) | To provide core App functionality including timelines, Legacy Buddy and PDF exports | Terms of Use you agree to when you sign up to the All That Matters App | Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles. We do not analyse journal content for behavioural profiling or automated decision-making. |
| Temporary Export Files (PDFs) | To generate downloadable copies of your journal content at your request | Terms of Use | Generated on request and deleted within 24 hours of creation. |
| Usage Analytics Data (pseudonymised) | To understand how the App is used and improve functionality and performance | Legitimate Interests (service improvement and security), subject to data minimisation and pseudonymisation | Retained for up to 12 months in pseudonymised form. |
| Technical Logs (e.g. IP address, device data, error logs) | To ensure security, prevent misuse and troubleshoot technical issues | Legitimate Interests (security and fraud prevention) | Retained for up to 90 days. |
| Support Communications | To respond to enquiries and manage our relationship with you | Legitimate Interests (customer support and legal defense) | Retained for up to 2 years following resolution of your query. |
3. Sharing your information
3.1 We only share your information in the following circumstances:
With your consent: For example, when you invite a Legacy Buddy or share content with family.
With service providers: Trusted partners who help deliver the App, including hosting, payment processing and analytics providers.
For legal reasons: When required by law or to protect the rights, safety, or security of our users.
4. Security
4.1 We take appropriate measures to protect your personal information from unauthorised access, use, or disclosure.
4.2 While no service can guarantee complete security, we are committed to safeguarding your information and continuously improving our systems.
5. Your rights
5.1 You have the right to access, correct, or delete your personal information at any time. You also have the right to object to the processing of your personal data and to withdraw your consent to processing. If you wish to exercise these rights, please contact us at support@allthatmatters.app.
6. Data retention
6.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Children’s privacy
7.1 The App is designed for parents and families, but accounts must be created by adults.
7.2 We do not knowingly collect personal information directly from children.
8. Changes to this Policy
8.1 We may update this Privacy Policy from time to time.
8.2 Significant changes will be communicated via the App or email and the latest version will always be available on our website. Your continued use of the App following any changes constitutes your acceptance of the new Privacy Policy.
9. Contact us
9.1 If you have any questions about this policy, please contact us: support@allthatmatters.app.
9.2 If you have any concerns about how your information is handled, please contact our Data Protection Officer: hello@allthatmatters.app. We hope that All That Matters will be able to resolve any concerns you may have. However, if you are still not satisfied, you may contact your local data protection authority.
Privacy Policy
Effective date: 26 February 2026
Version Control: Version 2
Version 1 : 20 August 2025
Version 2: 26 February 2026
About All That Matters
‘All That Matters’ means All That Matters Digital Ltd, a company registered in the United Kingdom (company registration number 15995056), with a registered address of Suite 5 The Cloisters 12 George Road, Edgbaston, Birmingham, B15 1NP.
At a glance – the quick summary version
At All That Matters, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it and the choices you have. By using the All That Matters mobile application (‘App’) and website, you agree to this Privacy Policy. In summary, your memories are yours. We keep them safe and private. You choose what to share and who to share it with.
About this Policy
This Privacy Policy sets out how we process the personal information that we collect from you when you use the App, website and services governed by this Privacy Policy (our "Services"). All That Matters is the data controller. The data controller is the entity determining the purposes and means of the processing of the personal information processed about you.
1. Information we collect
1.1 Account information: When you create an account, we collect your name, email address and password.
1.2 Content you create: This includes stories, messages and any other information you choose to add.
1.3 Family details: Information you choose to share about loved ones, such as names, dates of birth or relationships.
1.4 Device and usage data: We collect basic information about how you use the App, including log-ins, device type, crash reports and App interactions. This helps us to improve the App.
1.5 Payment information: When you subscribe, we process payments through secure third-party providers. We do not store your card details.
2. How we use your information
2.1 We will only use your personal data when legally permitted including:
Where we need to perform against the terms of use you agree to when you sign up to the App (‘Terms of Use’), to enable your use of the App.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
Where we have your consent to use your personal data. You will be required to confirm you have read and understood the processing to which you are consenting before being able to use the App.
We may use your information for the purposes and activities described in the table below.
We may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your personal data. Please contact us if you require additional information. The legal grounds for processing your data are set out in the table below.
Data category
Purpose / use
Lawful basis
Retention period
Identity Data (e.g. name, username)
To create and administer your account
Terms of Use (Art. 6(1)(b) UK/EU GDPR)
Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles.
Email Address
To manage your account, provide service-related communications and respond to enquiries
Terms of Use (account management) and Legitimate Interests (customer support)
Retained for the duration of your account and deleted within 30 days of account closure. If used for marketing (with consent), retained until you withdraw consent and for up to 6 years thereafter to maintain evidence of consent.
Journal Entries and Associated Metadata (timestamps, tags)
To provide core App functionality including timelines, Legacy Buddy and PDF exports
Terms of Use you agree to when you sign up to the All That Matters App
Retained for the duration of your account and deleted within 30 days of account closure, subject to secure backup cycles. We do not analyse journal content for behavioural profiling or automated decision-making.
Temporary Export Files (PDFs)
To generate downloadable copies of your journal content at your request
Terms of Use
Generated on request and deleted within 24 hours of creation.
Usage Analytics Data (pseudonymised)
To understand how the App is used and improve functionality and performance
Legitimate Interests (service improvement and security), subject to data minimisation and pseudonymisation
Retained for up to 12 months in pseudonymised form.
Technical Logs (e.g. IP address, device data, error logs)
To ensure security, prevent misuse and troubleshoot technical issues
Legitimate Interests (security and fraud prevention)
Retained for up to 90 days.
Support Communications
To respond to enquiries and manage our relationship with you
Legitimate Interests (customer support and legal defense)
Retained for up to 2 years following resolution of your query.
3. Sharing your information
3.1 We only share your information in the following circumstances:
With your consent: For example, when you invite a Legacy Buddy or share content with family.
With service providers: Trusted partners who help deliver the App, including hosting, payment processing and analytics providers.
For legal reasons: When required by law or to protect the rights, safety, or security of our users.
4. Security
4.1 We take appropriate measures to protect your personal information from unauthorised access, use, or disclosure.
4.2 While no service can guarantee complete security, we are committed to safeguarding your information and continuously improving our systems.
5. Your rights
5.1 You have the right to access, correct, or delete your personal information at any time. You also have the right to object to the processing of your personal data and to withdraw your consent to processing. If you wish to exercise these rights, please contact us at support@allthatmatters.app.
6. Data retention
6.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Children’s privacy
7.1 The App is designed for parents and families, but accounts must be created by adults.
7.2 We do not knowingly collect personal information directly from children.
8. Changes to this Policy
8.1 We may update this Privacy Policy from time to time.
8.2 Significant changes will be communicated via the App or email and the latest version will always be available on our website. Your continued use of the App following any changes constitutes your acceptance of the new Privacy Policy.
9. Contact us
9.1 If you have any questions about this policy, please contact us: support@allthatmatters.app.
9.2 If you have any concerns about how your information is handled, please contact our Data Protection Officer: hello@allthatmatters.app. We hope that All That Matters will be able to resolve any concerns you may have. However, if you are still not satisfied, you may contact your local data protection authority.